Fast forward to a few years back, when our founder Kyle Groth snapped a dress lace when lacing up for the day. Searching for a replacement lace, Kyle went into an upscale shoe store. No dice. They told him they “don`t just sell the laces”. What? Why not just sell the laces? And when he finally found a replacement pair, they were the cheapest strings he`s ever seen.
Fast forward to a few years back, when our founder Kyle Groth snapped a dress lace when lacing up for the day. Searching for a replacement lace, Kyle went into an upscale shoe store. No dice. They told him they “don`t just sell the laces”. What? Why not just sell the laces? And when he finally found a replacement pair, they were the cheapest strings he`s ever seen.
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